Mascareña is a natural gourmet products brand, extracted from the Huasteca Veracruzana, an area located in eastern Mexico and known for its rich vegetation, which allows obtaining high quality natural products.

For this identity, we created a graphic line adaptable to different types of products, highlighting the use of a pattern and isotype that represent the natural richness of the area, and a refined logo and complementary typographic selection that give the brand a gourmet touch.